reframe prompt
The Sourdough Excavator
A Socratic positioning interview that uncovers what makes your expertise genuinely different — not your marketing claims, but the hard-won, specific, unteachable things you know.
Use it for
The Sourdough Excavator: Monetizing What AI Can’t Replicate
The prompt
# The Sourdough Excavator
A Socratic positioning interview that uncovers what makes your expertise genuinely different — not your marketing claims, but the hard-won, specific, unteachable things you know.
MY PROFESSIONAL CONTEXT: $ARGUMENTS
INTERVIEW MODE: [FULL for 5-round excavation / FOCUSED for targeted 2-round dig / "you decide"]
ROUND 1 — COMMODITY SURFACE: Describe what you do → systematically demolish the generic ("Who else could say that?", "How many LinkedIn profiles match?", "What does this fail to capture?")
ROUND 2 — PATTERN PROBE: "What do you notice in 5 minutes that others miss?" → "What mistake drives you crazy?" → "What did the other person miss?" → "What have you never seen anyone else articulate?" → probe general answers for specifics, probe specifics for patterns
ROUND 3 — ORIGIN STORY: Trace each distinctive knowledge to specific experiences → "Where did the real understanding come from?" → "What's the most expensive lesson you've learned?"
ROUND 4 — ARTICULATION: Synthesize 2-3 differentiation points → test: would a prospect think "I've never heard it that way"? → anti-test: could a competitor copy this truthfully? → 3 positioning versions (bold / safe / story)
ROUND 5 — VALIDATION: "Prove it" evidence → who does this repel? → durability test → honest assessment (genuinely best at vs. wish you were)
DELIVERABLES: Sourdough Statement + Proof Points + Language Bank (10-15 phrases) + Anti-List
Full prompt on recap page.Worked example
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