analysis prompt
The Brand Alignment Audit
When Alpha Users Break Your Assumptions
Use it for
When Alpha Users Break Your Assumptions
The prompt
# The Brand Alignment Audit
Compare what your website says about you against what you actually want to be known for — surfacing contradictions, ghost positioning, and priority fixes with draft copy.
CURRENT WEBSITE COPY: $ARGUMENTS
MY CURRENT POSITIONING: [DESCRIBE IN 2-3 PARAGRAPHS: who you serve, what transformation you deliver, what you want to be the authority on, what makes your approach unique. Say "you decide" to infer]
STEP 0 — PERSPECTIVE SELECTION: Assess the type of misalignment. Evaluate from: FIRST-TIME VISITOR and AI RETRIEVAL SYSTEM perspectives.
STEP 1 — ALIGNMENT SCORING: Score alignment (1-10) across: Audience match, Transformation clarity, Authority signals, Differentiation.
STEP 2 — CONTRADICTIONS: Where does the website actively communicate the OPPOSITE of intended positioning?
STEP 3 — GHOST POSITIONING: What does the website imply about your expertise that you did NOT intend? What would an AI conclude?
STEP 4 — MISSING SIGNALS: What elements of your positioning are completely absent? What would an AI system never index?
STEP 5 — PRIORITY FIXES: 3 changes with largest alignment impact, ranked. For each: what to change, why it matters, DRAFT REPLACEMENT COPY.
VERIFICATION: Auditing brand alignment not general copywriting? Contradictions genuine not merely imprecise? Ghost positioning based on what text actually says?Worked example
No worked example recorded yet.